Unlock Skills — Brand Identity System
Logo and brand system for UnlockSkill, an online skills and AI learning brand in Nepal: a key-and-learner mark, a blue and orange palette and a ready-to-use social kit.
Project breakdown
Challenge
UnlockSkill teaches AI and creative skills online. It needed a logo and look that feel friendly to beginners, trustworthy enough to pay for a course, and clear on a small Facebook profile picture.
Strategy
Tell the brand promise in one mark: a key (skills) and a rising learner together form the U of Unlock, with a keyhole for opportunity and orange sparks for the moment a skill clicks. Use blue for trust and orange only as an accent.
Execution
Designed the icon and the UNLOCK SKILLS wordmark with a star divider, built a four-colour palette (sky blue, unlock blue, royal navy, spark orange) with a blue gradient, set headline and body type rules, and applied the system to the Facebook profile and cover and to a course announcement post.
Result
A complete brand identity now used on the UnlockSkill Facebook page and its course ads. It pairs with the UnlockSkill Meta Ads case study, where the same brand drove 938 messaging conversations.
Project visuals
What this work needed to achieve
- ✓Show the brand idea in one simple mark
- ✓Feel friendly and trustworthy for learners
- ✓Stay clear at small sizes on social media
- ✓Give the team ready-made templates
What was produced
- ↗Logo icon and wordmark
- ↗Colour palette and gradient
- ↗Typography rules
- ↗Facebook profile + cover
- ↗Course post template