PlayStation 5 — Console Launch Social Post
Part 02 of a dark gaming post series: the PS5 console and DualSense controller on one glowing stage, with a three-line headline and a single CTA.
Project breakdown
Challenge
The second post in a series has to look new while still feeling part of the same campaign. It also had to show two products, the console and the controller, without either one getting lost.
Strategy
Keep the series system (dark navy stage, electric-blue last line, wide-tracked labels) and change only the hero: the console stands tall as the main product and the controller sits in front of it for scale.
Execution
Wrote the headline as BEYOND / THE / ORDINARY. with the last line in electric blue, placed the console and controller together on one lit stage with blue rim light, added two short lines of copy, and closed with "PlayStation 5 · Console + Controller" and a single "Step into play" button. Numbered the post 02 / Gaming so it pairs with the DualSense post.
Result
A finished premium launch post that matches the DualSense post as a two-part series, with a clear reading order and one call to action. Concept work only, not an official Sony or PlayStation post.
Project visuals
What this work needed to achieve
- ✓Feel like part of the same series
- ✓Show two products with a clear hero
- ✓Keep the message to one idea
- ✓End with one simple action
What was produced
- ↗4:5 launch post (1080 × 1350)
- ↗Console + controller hero stage
- ↗Shared series style guide
- ↗Feed preview